Leverage the Adoption of Zoom to Improve Customer Retention and Referrals

Isn’t it ironic that we were lectured by educators and medical experts about the damages of excessive screen time for children?  And then these same educators and medical experts told our kids they had to sit in front of their screen 8 hours a day. But we adapted to our environment and played the hand we were dealt. Everyone, at every age, became well acquainted with FaceTime and Zoom. We are all much more comfortable seeing ourselves on-screen and inviting strangers inside our home or office via webcam. We’re also more willing to engage socially and feel sociable in a virtual environment.

Although we all felt digital burnout, because almost every meeting was online, we have a better balance. Most of us have an option to be back in school or office – some or all of the week. A lot of us are traveling again. Most of us are eating out, going to the gym, the hair salon, and getting out the house on a regular basis.

But our universal familiarity with online meetings has changed the way the world will work, connect, and engage forever. Businesses have an opportunity to leverage the adoption of Zoom to improve customer retention and increase referrals.

When you think about customer appreciation gifts this holiday season, consider gifting a virtual experience with Antsy Nancy.

One way to thank customers for their business is to send a digital Thanksgiving card along with invitation to a live skills class, “How to bake Picture Perfect Pies.” As the host, you can be live at the Antsy Nancy kitchen, working as sous chef, and interacting with your customers. For those that can’t login at the set time – you can email them the recorded version. As an extra fun idea: send a spatula or oven mitt with your logo in the mail.

A fun holiday gifting idea is to mail an invitation to all your employees and their families, inviting them to the class, “How to decorate Sugar Cookies with Royal Icing.” Let them know you will be awarding prizes for the best cookies, the ugliest on-screen Christmas Sweater, best family participation, and the best holiday decorated kitchen. A fun add-on would be to mail cookie cutters and sprinkles along with the invitation.

Reach out at [email protected] to share what makes you and your business special, so we can create a special event your customers or employees will truly appreciate.